Every car dealership knows that visibility is key. But here’s a stat that might surprise you: custom license plate frames can generate over 30,000 impressions per year, per car! That’s right—each vehicle you sell becomes a rolling billboard for your brand. And unlike traditional advertising, you’re not paying for those eyes.
So, why let your sales stop when the customer drives off the lot? Custom license plate frames are a simple, cost-effective tool to extend your brand’s reach. Whether it’s a sleek chrome design or a bold pop of color, these frames keep your dealership’s name in front of thousands of potential customers—day in, day out. It’s about more than just selling cars; it’s about creating walking (or rather, driving) ambassadors for your business.
Let’s explore why custom license plate frames are more than just an accessory—they’re a smart, long-term marketing strategy.
Think about it: every time a car leaves your lot, it’s a moving advertisement. But without a clear message, it’s just another car blending into the sea of traffic. Custom license plate frames are a small but mighty detail that can make a big difference. They let you capture that prime real estate on your customer’s vehicle, making sure your dealership name is seen by other drivers on the road, people in parking lots, and anyone walking by.
The best part? Once the plate frame is on, there’s no maintenance. It’s passive marketing at its finest. You invest in it once, and it continues to work for you for years—no monthly ad fees, no constant upkeep. Just pure, unfiltered brand visibility.
And let’s be honest, with the competition as fierce as it is in the auto industry, standing out matters. By using custom license plate frames, you’re not just selling cars; you’re leaving a lasting impression. The frame becomes a subtle yet constant reminder of your dealership’s identity and the quality of service that came with that purchase.
From a marketing standpoint, it’s about playing the long game. You’re planting seeds with every vehicle sold, and over time, those small touches build trust and recognition in the community. And isn’t that what every dealership is after? Building relationships that bring customers back, time and time again.
In this blog, we’ll break down the types of custom license plate frames available, how to design them for maximum impact, and why they’re a must-have for any dealership looking to boost its local brand presence.
Types of Custom License Plate Frames
When it comes to choosing the right custom license plate frame for your dealership, there are several options that can fit both your brand and your budget. Let’s start with the basics.
1. Plastic Frames:
Affordable and durable, plastic frames are a go-to for many dealerships. They come in a wide range of colors and styles, allowing you to customize the look to fit your dealership’s aesthetic. Whether you want something bold that grabs attention or something sleek and understated, plastic gives you plenty of flexibility without breaking the bank.
2. Metal Frames:
For a more premium feel, metal frames are the way to go. Chrome, stainless steel, or polished aluminum frames offer a touch of sophistication that signals quality. These frames not only look great, but they also offer long-lasting durability, meaning your brand will shine bright for years to come.
3. Custom-Shape Frames:
Want to stand out even more? Custom-shape frames allow you to design unique frames that match your brand’s personality. Whether it’s an unusual shape or an eye-catching cutout design, these frames take your branding to the next level. They’re a perfect way to show off creativity and attract attention in a memorable way.
4. License Plate Inserts:
Another option to consider is custom license plate inserts. These are the pieces that go behind the plate, adding another layer of branding. They can be swapped out easily, making them a versatile option for promoting special sales events or seasonal campaigns.
Designing for Maximum Impact
Now that we’ve covered the types, let’s talk about what makes a great design. The best custom license plate frames strike a balance between standing out and staying classy. Here are a few tips to ensure your frame hits the mark:
1. Keep It Simple:
The most effective frames have clear, easy-to-read text. Stick to your dealership’s name, website, or phone number. You don’t want to cram too much information into a small space—just enough to spark interest and keep your brand top-of-mind.
2. Choose Bold Colors:
Your license plate frame should be eye-catching without being overwhelming. Stick to colors that complement your dealership’s logo or overall branding. Bold, contrasting colors work well to draw attention, but make sure the text is legible against the background.
3. Prioritize Durability:
It might be tempting to choose the cheapest option, but think about the long-term impact. You want your frames to last through years of wear and tear. Investing in quality materials means your frames (and by extension, your brand) will continue to look sharp for the long haul.
Why Custom Frames Are a Must-Have Marketing Tool
When you think about dealership branding, license plate frames probably aren’t the first thing that comes to mind. But that’s exactly why they’re such a valuable asset. They give you a low-cost, long-term way to get your name out there, over and over again. And in an industry as competitive as automotive sales, any edge you can get matters.
Unlike traditional forms of advertising—billboards, print ads, TV spots—custom license plate frames are subtle and cost-efficient. They work in the background, but with thousands of cars on the road, those background impressions add up quickly. Over time, that repetition builds brand recognition, helping you become a trusted name in your community.
And here’s the kicker: once the frame is on a customer’s car, they become part of your marketing team. Every person who sees that car becomes a potential lead. It’s grassroots marketing that pays off again and again.
Conclusion: Make Every Car a Billboard for Your Brand
In the end, custom license plate frames are more than just a simple add-on to a sale. They’re a smart, effective way to keep your dealership’s name visible long after the deal is done. It’s one of the most cost-effective forms of advertising available and an easy way to build lasting brand awareness in your local market. So, why not turn every car you sell into a moving billboard for your business?
By investing in custom frames, you’re setting your dealership up for long-term success—one vehicle at a time.
For more dealer branding ideas, click here for dealer ideas
